The Role of Cold Exposure (Cryotherapy) in Recovery: Benefits, Risks, and Scientific Backing for Athletes and Wellness
Cold exposure therapy, encompassing practices like ice baths, cryotherapy chambers, and deliberate cold plunges, has evolved from a fringe wellness trend into a mainstream recovery tool. In 2025, with the global cryotherapy market valued at over $12 billion (up 18% from 2024, per Grand View Research), athletes from the NBA to Olympic swimmers routinely incorporate … Read more